Content & Scripting
Scripts, hooks and captions — the work before the edit.
Plenty of a video's performance is decided before anyone opens an editor. We write the hooks, scripts, interview outlines, captions and post copy that give the edit something to work with.
Many clients start with editing and add writing once they see the difference. Because the same team writes and edits, the hook in the script is the hook in the final cut.
What’s included
Hooks, scripts, captions, content ideas and everything else that happens before you hit record.
- Episode scripts and interview outlines
- Hook and headline writing
- Captions and post copy
- Long-form repurposed into written posts
Who it’s for
- Podcasters who want tighter interview outlines
- Creators who need hooks and scripts for talking-head videos
- Anyone turning long-form into written posts and captions
How it works
- 01
You show us what you're doing
We look at your existing content, figure out what works and understand how you want to look.
- 02
You send the footage
Drive, Frame.io, Dropbox, whatever. We're not making you learn another stupid platform.
- 03
We make the content
Long-form, short-form, captions, thumbnails, scripts. Whatever you've hired us for.
- 04
You approve it
You give us feedback. We fix it. You post it.
Questions about content & scripting
Do you only write, or edit as well?
Both. You can hire us for writing on its own, but it works best alongside editing — the same team plans the hook and cuts it.
What do you write?
Episode scripts and interview outlines, hooks and headlines, captions and post copy, and written posts repurposed from your long-form content.